New Agents Mutual Portal Shapes Up To Promising Start !!

Date Published 10 June 2013



Five hundred firms have expressed interest in the new property portal which would be run by agents for agents.

Ian Springett, the former boss of PrimeLocation, has been brought in by top firms – Knight Frank, Douglas & Gordon, Strutt & Parker, Savills, Glentree Estates and Chesterton Humberts – to draw up a business plan.

Springett said that the 500 agents – businesses representing between them a far larger number of branches – had all rallied to Agents Mutual after just one initial bout of publicity.

The firms are currently all being contacted to see if they are willing to become financial backers of the portal, which is as yet unnamed.

The story was broken by the Financial Times and Estate Agent Today last month.

The new portal would be a serious contender to Rightmove and Zoopla. Costs would be kept down and profits ploughed back into investment.

Springett said: `The project is proceeding extremely well. London is looking good and we are now setting up regional meetings – something which is getting a very favourable reaction.`

Springett also revealed that he has made an offer of collaboration with NFoPP over its own portal requirements.

The NAEA and ARLA attempted to close PropertyLive early this year but granted a stay of execution after protests from members. PropertyLive has been kept going while an unnamed industry expert researches its options.

However, Springett emphasised that he was not involved in any talks to acquire or take over PropertyLive. `They [NFoPP] would probably have to close it first before we’d be interested in offering a collaborative deal,` he said.

Agents who have not already done so can register to find out more about the Agents Mutual project at the link below.