Date Published 04 June 2012
A new national property portal - Need a Property - has been launched to provide a viable and cost effective alternative to the established competitors in the market.
Need a Property is designed to offer under-pressure estate agents some respite from the ever rising costs of listing their properties on the major portals.
Need a Property aims to fill a void by providing estate agents with something different, offering an initial free trial and a monthly charge starting at just £100 thereafter. The current economic climate has put pressure on the market since the end of the last property boom and estate agents are now facing added strain from increases in advertising, staffing and portal costs. Need a Property offers an alternative choice for larger agents with multiple branches and a vital lifeline for smaller independent firms with fewer resources.
Scott Green, founder and CEO of Need a Property, said: `Times are tough for a lot of estate agents at the moment and the increasing pressures from rising costs could push more and more smaller firms to breaking point. Need a Property understands the financial pressures being faced by not just the independents, but agents of all sizes, and Need a Property has been set-up to support them in the marketing of their properties at a monthly fee that offers a significant discount to the major portals in the market .`
David Conway, Director of Galliard Homes and Galliard Residential, one of the leading names in the London property market, commented:
`Property advertising costs on the major portals have continued to rise which is why it’s great to see Need a Property as a new low cost entrant enter the market. All developers and estate agencies are under increasing pressure to reduce their advertising budgets and given that buyers and tenants are increasingly using internet portals for their property searches, we welcome and support a fresh new entrant like Need a Property in the market.`
With a lean operating business model and carefully targeted marketing spend, Need a Property is able to offer its services at a significantly lower cost to estate agents whose clients are increasingly aware of the benefits of property portals.
For a subscription starting at £100 a month, agents signing up to Need a Property will have their properties displayed on a total of five sites: Needaproperty.com; eastwestplc.com (providing access to a lucrative Asian market looking to buy UK property); Daily Express and many more to follow in the coming months.