Boris Launches New Rightmove Style Portal For Affordable Homes..

Date Published 03 July 2013

London Mayor Boris Johnson has launched a new property portal.

It is aimed at people in London looking for somewhere affordable to buy or rent.

The new First Steps portal, described as similar to Rightmove and Zoopla, will be run by which was originally a mortgage broker.

Each property on the new site is listed with clear affordability information, including the deposit required and repayments.

The site provides a direct link between first-time buyers and affordable home ownership schemes developed through the Mayor’s First Steps programme.

The venture, a relaunch of an earlier First Steps portal, will be delivered at no cost to the public purse.

James Cartlidge, founder and director of, said: `At Share to buy, we are passionate about the challenge of making housing affordable and are delighted to have been invited by the Mayor of London to take over the running of his First Steps property portal.

`Products like shared ownership can appear complex, and our aim is to break down barriers of understanding by utilising robust affordability information in every property we display on the portal.`

Share to buy started out as mortgage brokers focused on affordable home ownership but in November 2010 diversified by launching a property portal dedicated to shared ownership schemes.

The portal quickly went from strength to strength, providing leads for affordable housing providers not just in London but across England, utilising the firm’s specialist mortgage knowledge to incorporate affordability tools that help customers understand the likely costs of buying a part-buy part-rent home.