Date Published 28 December 2012

We all know how crucial good staff are to an agency's business.

No matter how fresh your logo is or how smart your offices look, it's your people and how they interact with your clients that have the biggest impact on your success.

Which is why, for the third year running, the ESTAs will recognise the efforts of individual members of staff in the People Awards category next April.

ESTAs managing director Simon Brown said: `As well as highlighting firms, we believe individual staff who have been integral to the customer service experience should be rewarded in some way.

`We receive literally thousands of comments each year from clients who have praised staff by name for their efforts and we want to ensure they get the recognition they deserve.`

Agents and supplier firms have until the end of today (December 21) to enter, and voting is open until January 31.

`Now is the perfect time for firms to contact clients they have worked with during 2012 and ask for their feedback` says Brown.

`It's a great excuse to touch base in a relatively quiet period and reinforce a firm's commitment to quality customer service.

`Many agents are now thinking about their local marketing strategy for 2013, and taking part in the ESTAs gives them an immediate USP they can build on over the year.`

The official ESTAs shortlist will be published at the end of February and the winners will be announced at the tenth anniversary ESTAs ceremony at the Hilton Park Lane on April 19 by Phil Spencer.

The ESTAs are sponsored by Zoopla in association with LCA Recruitment.

Agents can sign up for the competition now at:

?Suppliers to the industry can also sign up here: