Date Published 11 April 2013
Facebook property business Property Network has brought in the former head of PR for Rightmove to help it become a ‘portal killer’.
Property Network – formerly Property Place – has appointed Maud Rousseau, who ran Rightmove’s PR for just over three years until 2008.
Property Network claims to be the first Facebook application for property.
Rousseau, who has also worked as a consultant for the Digital portals FindaProperty and Primelocation prior to their merger with Zoopla, is tasked with promoting the application as an alternative method to market property for sale or let.
Rousseau, who runs her own agency Flashbulb and will act as Property Network’s head of PR and communications, said: `Property Place is a fascinating and intriguing business with the potential to become a property portal killer.
`A property social network has the potential to offer property professionals and consumers so much more and is perfectly positioned to disrupt the current duopoly.`
Sohail Rashid, chief executive of Property Network, said: `We are delighted to welcome Maud Rousseau to our growing team. She has great experience in her field and comes with a fantastic reputation for being able to deliver.
`She shares our vision for improving the property sector and is keen to help us shake up a market that is crying out for change.`
Property Network says it currently supports 7,000 estate agents to profile their properties via Facebook.